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The singer performed 'Diamonds' on television shows such as Saturday Night Live and The X Factor and included it on the 777, Diamonds, Monster Tour and the Anti World Tour set lists. Some critics believe that the heavily tattooed man intertwined with Rihanna's arm in the video resembles Chris Brown. The video received positive reviews and was praised for its imagery. The song's music video was shot by director Anthony Mandler, a frequent collaborator of Rihanna's, and depicts her in four environments that represent the elements of earth, air, water, and fire. By May 2013, it had sold over 7.5 million copies worldwide and became one of the best-selling singles of all-time. It also peaked at number one on the UK Singles Chart and became Rihanna's seventh number one song in the country it was certified double platinum by the British Phonographic Industry (BPI). 'Diamonds' was certified sextuple platinum by the Recording Industry Association of America (RIAA) and sold over 3.5 million digital copies in the country. 'Diamonds' topped music charts in over twenty countries, including the United States, where it became Rihanna's twelfth number-one single on the Billboard Hot 100 and tied her with Madonna and The Supremes for the fifth-most number-one singles in the chart's history. The song's lyrics serve as a departure from the themes of unhealthy relationships that were on Rihanna's previous singles and contain a prominent concept of love. 'Diamonds' is a mid-tempo pop, electronic and R&B ballad that features heavy synthesizers, orchestral sounds and electronic rhythms. The song premiered on September 26, 2012, during the Elvis Duran and the Morning Show and was digitally released the following day as the lead single from Unapologetic.

It was written by Sia together with its producers, Benny Blanco and StarGate. ' Diamonds' is a song recorded by Barbadian singer Rihanna for her seventh studio album, Unapologetic (2012).

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